The Directors

An elite team of top-level executives is tasked with realizing Digital Fashion Week Manila’s vision of style and substance:

Industry juggernauts Toni Abad and Bing Viray are the founders of Digital Fashion Week Manila and created the concept for this ground-breaking site. Both are armed with exemplary skills honed through notable tenures in different industries.

Toni Abad_fashion-blog

About Toni

Toni graduated with a Communication Arts degree from the California State University, Santa Barbara and while in the US, she worked as a Fashion Merchandiser at Brea California and Nordstrom. Upon returning to Manila, Toni worked at L’Oreal before moving on to Rustan’s where she traveled often to Paris and Singapore as a buyer and for marketing conferences for premium cosmetics brands. After her stint in Rustan’s, Toni and Bing embarked on a career in PR with their own company Media Room Inc., handling the communications requirements of A-list personalities as well as clients from the fashion, lifestyle and property sectors.


About Carol

Two more corporate powerhouse join DFWM’s executive ranks: Finance Director Carol Concepcion- founder, owner and Finance Director of CPE Foods, and owner and Director of Amelco Desiccants, Inc.- is an Ateneo Graduate School of Business CCE, who also has a Fashion Design certificate from the School of the Arts Institute of Chicago. Carol’s fashion savvy was put to good use as a stylist for famed Chicago photographer Tommaso Busano.

About Luis

Editor-in-Chief Luis Espiritu brings an extensive breadth and range of experiences to the table. Luis’ portfolio reveals his influence and relevance in various sectors, from his work as creative director and fashion columnist for the Allure section of the Philippine Star, educator at SOFA teaching advance fashion styling and apprenticeship, bags and RTW designer, fashion stylist for print and TV advertising campaigns, to his stints as creative director for several prestigious luxury fashion and lifestyle labels.


About Emilie

Emilie Nauntofte holds an MBA degree from the University of Western Australia and is a Global Trade Leader awardee. She is the CEO and Director of several ISO-certified companies here and abroad. Her vast ad placement experiences in both traditional and non-traditional media give her the edge and expertise as DFWM’s Managing Director.

Bing Viray_fashion_blog

About Bing

Bing Viray is recognized as a force to reckon with in the advertising milieu. She brings a wealth of wisdom as former consultant and director for various top-rated glossy titles such as Philippine Tatler, People Asia, Travelife, Mabuhay Magazine and Business Class. Her experiences with highly successful publications and network clout are valuable assets as she assumes the role of Managing Partner.

about_logoThe global culture is in the cusp of great changes as a unique generation of digital natives and immigrants alike embrace the era of the internet and its derivative technologies. Digital Fashion Week Manila is in-step with these sweeping changes as the go-to site for the latest news and trend reports in the worlds of art, fashion and lifestyle. This compelling platform aims to bring engaging experiences to its audience, whenever and wherever they feel the need for a bit of culture fix.

As a front-runner in the area of digital fashion coverage, the site gives special prominence to the local fashion industry as it trains its lens on Filipino designers and artisans thus serving as a virtual stage for native artistry, and as a gateway for an international audience. Created as a 24-7 web channel, its feature stories from the local scene as well as highlights from events and shows happening all over the globe makes a front-row experience in the world’s fashion capitals accessible viewers.

Digital Fashion Week Manila promises to be a dynamic site as it offers live-streaming of fashion and other cultural shows in its web channel. On-line and off-line events are also in the pipe-line as a way of giving the vibrant fashion and culture community a strong voice, and an exciting platform from which talents can showcase their creations. It is Digital Fashion Week Manila’s way of paying homage to Filipino artists, designers and artisans, and a means of paving the way for their emergence in the global milieu.