theBalm Cosmetics boasts a complete line of makeup, skin care, hair care, and nail polish. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company’s wearable colors and fantastic formulas allow women to release their inner artists so they can look and feel fabulous. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too. Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to create makeup and started mixing in her kitchen.
BEAUTY BAR CELEBRATES 16 YEARS OF THE BALM
LAUNCHING FIVE NEW PRODUCTS
theBalm Cosmetics boasts a complete line of makeup, skin care, hair care, and nail polish. With a “beauty in five minutes” philosophy, theBalm’s multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company’s wearable colors and fantastic formulas allow women to release their inner artists so they can look and feel fabulous. In 2004, Marissa Shipman, founder of theBalm, realized there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too. Marissa decided to indulge her cosmetic curiosities; she got on Amazon where she bought 11 books on how to create makeup and started mixing in her kitchen.
“I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist, and designed a website,” said Shipman.
She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents…and theBalm was born. Fast forward years later, you can now find theBalm’s Paraben and Cruelty-Free products worldwide.







theBalm is available at Stores Specialists, Inc., Beauty Bar stores located at Alabang Town Center, Central Square in Bonifacio High Street Central, Eastwood, Estancia, Galleria, Glorietta 2, Greenbelt 5, Lucky China Town, Robinson’s Magnolia, Midtown, Marquee, Mall of Asia, Paseo de Sta Rosa, Podium, Rockwell, Shangri-la, TriNoma, and UP Town Center. Visit beautybar.com.ph, facebook.com/BeautyBarPH,ssilife.com.ph, www.ssilife.com.ph or follow @BeautyBarPH and @ssilifeph on Instagram for more information.
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