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Through this collection that ensures #BrillianceforAll, Creative Director Nathalie Colin explores the range of emotions that color elicits. She has taken the theme of “Rainbow Paradise” as her starting point for a versatile collection that highlights Swarovski’s cut crystals’ ability to enhance gradations, tone-on-tone and color blocks of all kinds, from soft, delicate pastels to vivid and uplifting bright shades.

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P R E S S  R E L E A S E :

 

WITH SWAROVSKI’S SPRING-SUMMER 2018 COLLECTION,

COLOR IS AT ITS MOST BRILLIANT

#BrillianceForAll

 

Swarovski’s Spring-Summer 2018 Crystal Rainbow Collection celebrates some of the brand’s most distinctive attributes, starring color expertise, modern glamour, and multifaceted femininity.

Through this collection that ensures #BrillianceforAll, Creative Director Nathalie Colin explores the range of emotions that color elicits. She has taken the theme of “Rainbow Paradise” as her starting point for a versatile collection that highlights Swarovski’s cut crystals’ ability to enhance gradations, tone-on-tone and color blocks of all kinds, from soft, delicate pastels to vivid and uplifting bright shades.

Each and every collection starts with a blank page and this season it is beautifully turned into a brilliant rainbow of colors. Vibrant, luminous, surprising, daring… color is a strong creative trigger for Swarovski. It is deeply rooted in our DNA and reflects notably in our extraordinary range of exclusive shades,” explains Colin.

Introduced this season, the Creative Director’s Collection epitomizes the brand’s know-how, infusing the whole SS18 Collection with its creative essence. Characterized by strong crystal appeal, bold silhouettes and impeccable craftsmanship, the Creative Director’s Collection features an eye-catching level of intricacy including spectacular stone setting, origami shaped flower, or multi-colored 3D orchids.

Alongside the Creative Director’s Collection, Swarovski keeps proposing easy-to-wear pieces that can dial up a woman’s look from every day to pure glamour in an instant. Cleverly editing trends, these pieces reflect the seasonal inspiration in a way women can easily curate to express their style, be it daring, timeless, romantic, or fashion-forward. Like in the Creative Director’s Collection, colors shine bright in brilliant rainbow hues, with eye-popping fuchsia, luminous yellow, tropical green, and true blue that set the rule for spring and summer.

While bold pieces and cocktail rings continue to make their mark, ultra-feminine jewelry is having its time. The accumulation of lots of small, delicate pieces worn together not only looks sleek, it feels very now. The SS18 “Rainbow Paradise” Collection is also marked by a contemporary balance of stylized natural motifs — butterflies’ accumulation in radiant color harmonies, dainty figurative bees, mysterious snakes — and more sleek, fluid, organic lines with fringes and asymmetry.

The game-changing Swarovski Remix Collection continues to offer endless possibilities for self-expression and receives a seasonal update with new motifs inspired by nature and symbolism, in golden and silver metal tones ideal for layering.

Color has this magical power to send a message to your entourage, to inform about an emotion or on the contrary, to lift a dull mood, as a pop of red lipstick would. To me, wearing colorful jewelry is a way to express your personality and stand out. Somehow, it is a personal way to spread joy and positive vibes all around,” concludes Colin.

ABOUT SWAROVSKI

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures, and markets high-quality crystals, genuine gemstones, and created stones as well as finished products such as jewellery, accessories, and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education programme has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

In the Philippines, Swarovski is available in Rustan’s Makati, Rustan’s Shangri-La, Rustan’s Alabang Town Center, and Rustan’s Ayala Cebu.  Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Newport Mall, Robinson’s Magnolia and TriNoma Mall, and The Podium Mall. Follow @ssilifeph and @rustansph on Instagram for more information.

For further information, contact:

Susan P. Joven                                                      or                            Michelle H. Suarez

Visions & Expressions                                                                           Stores Specialists, Inc.

Tel:  843.1319                                                                                         Tel:  890.8424

Email: susan@visions-expressions.com                                                             Email: MHSuarez@rgoc.com.ph

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