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Style and comfort are two things that don’t usually go together, especially in footwear. But this is exactly the promise that Naturalizer made 90 years ago, and the promise that the brand still honors up to this day: to deliver feminine, stylish, and comfortable shoes that make women look and feel good—always.

NATURALIZER MOVES INTO A NEW LIGHT WITH ITS SPRING/SUMMER 2018 COLLECTION

 

Style and comfort are two things that don’t usually go together, especially in footwear. But this is exactly the promise that Naturalizer made 90 years ago, and the promise that the brand still honors up to this day: to deliver feminine, stylish, and comfortable shoes that make women look and feel good—always.

 

When Naturalizer was launched in 1927, it became one of the first shoe brands that offered ladies shoes that marry the current fashion with comfort features. No longer did they have to give up one in favor of the other. Dubbed as “the shoe with the beautiful fit”, the brand symbolized what the modern woman had achieved—in society and in fashion.

 

With rich leathers, soft suedes, and unique details, Naturalizer footwear captures the essence of modern femininity, whether that means taking a leisurely walk in velvet ballet flats, or running a board meeting in black leather pumps.

 

This 2018, Naturalizer introduces its new brand identity that captures the spirit of pushing forward while drawing from their deep heritage. The brand approaches their latest collections through a modern lens of their consumer to deliver on-trend, versatile shoes; the pair that she will reach for over and over. Elegant simplicity. Timeless design. 90 years strong.

 

These are all evident in the brand’s Spring/Summer 2018 collection. Sashay into the season with metallics that shine, colors that radiate warmth, and designs and patterns that evoke the beauty of spring and the free spirit of summer. Naturalizer’s new styles which are already incorporated in its latest collection, propel the brand forward into the modern era while still paying homage to elements of heritage styles, and sticking to its promise of comfort.

 

And as it continues to thrive in the Philippine market, Naturalizer celebrates by giving back with its Trade Give Save Promo. In line with its 90th anniversary, the brand invites everyone to trade in any old but wearable pair of ladies’ leather shoes for a Naturalizer gift certificate worth P2000. One pair of old shoes is equivalent to one discount value only. The Gift Certificate is for one time use only and cannot be converted to cash, not valid in conjunction with other existing promotions, and redeemable for regular-priced shoes and bags at all concept stores only.Only one (1) GC may be used per single-receipt transaction. Promo period runs from January 15 to March 15, 2018. Donated pairs will go to Revelation City Community Foundation through a partnership that is committed to change lives, one pair at a time.

 

This 2018, move into a new light and make it yours. #ChooseNaturalizer.

Carly in Dark Sapphire
Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Carly in Dark Sapphire Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Carly in Dark Sapphire
Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Carly in Dark Sapphire Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Carly in Dark Sapphire
Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Carly in Dark Sapphire Street chic. This anything-but-basic slip on sneaker adds an effortless finish to work or weekend looks.
Sloan in Gunmetal
Master the minimal trend with a modern mule that is so right now. Slip on and go.
Sloan in Gunmetal Master the minimal trend with a modern mule that is so right now. Slip on and go.
Sloan in Gunmetal
Master the minimal trend with a modern mule that is so right now. Slip on and go.
Sloan in Gunmetal Master the minimal trend with a modern mule that is so right now. Slip on and go.
Sloan in Gunmetal
Master the minimal trend with a modern mule that is so right now. Slip on and go.
Sloan in Gunmetal Master the minimal trend with a modern mule that is so right now. Slip on and go.
Natalie
Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Natalie Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Natalie
Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Natalie Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Natalie
Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Natalie Rework your 9 to 5 style with this ultra-chic pointed toe pump from our Modern Icon Collection. The ultimate in sophisticated tailoring, this trending silhouette is a timeless style you will wear for seasons to come.
Kinsley
Less is more with this understated statement-making heel. An easy to wear, versatile heel with a slim ankle strap that is as flattering as it is chic goes with everything.
Kinsley Less is more with this understated statement-making heel. An easy to wear, versatile heel with a slim ankle strap that is as flattering as it is chic goes with everything.
Stella
Luxe and ladylike. This leather slipper is the epitome of elegance thanks to its pointed toe, silver buckle décor, and 1 inch hidden wedge. Add instant polish to any look with Stella.
Stella Luxe and ladylike. This leather slipper is the epitome of elegance thanks to its pointed toe, silver buckle décor, and 1 inch hidden wedge. Add instant polish to any look with Stella.
Stella
Luxe and ladylike. This leather slipper is the epitome of elegance thanks to its pointed toe, silver buckle décor, and 1 inch hidden wedge. Add instant polish to any look with Stella.
Stella Luxe and ladylike. This leather slipper is the epitome of elegance thanks to its pointed toe, silver buckle décor, and 1 inch hidden wedge. Add instant polish to any look with Stella.
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Visit the Naturalizer Boutiques in Glorietta 4, Shangri-La Plaza, SM Megamall, Ayala Mall’s The 30th Trinoma, Alabang Town Center, Mall of Asia, Ayala Cebu, and Abreeza Davao.

 

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