REVEALING BEAUTY WITH REVLON PROFESSIONAL
Revlon was born in the 1930s by visionary Charles Revson, together with his brother Joseph and a chemist Charles Lachman. The brothers gave credit to Lachman by including the “L” in Revlon. Their very first product was the revolutionary opaque nail enamel, which made women giddy all over the world as they painted their fingernails with their choice of happy hues.
Close to celebrating a century year old, Revlon expands its already extensive beauty lines with in-salon hairstyling and hair care products under the Revlon Professional brands. “We know that Revlon Professional has really good quality products. Top hairdressers all over the world will agree to this. The Style Masters line is also well-known because of its annual global event, the Style Masters Show. It’s the biggest hair event where they present the latest innovations, creations, trends, and awe-inspiring hairstyles to more than 4000 hairdressers from 70 countries,” explains Rosa Cinco, the president of New Summit Colors Distribution Inc., the new official and exclusive Philippine distributor for Revlon Professional.
When asked why they pursued this brand, Cinco shares, “The quality of Revlon Professional is very good, and is at par with other high-end brands. The results are achieved with longer lasting results and better coverage, too!” Aside from that, Revlon Professional supports hair artists with quality products, and exclusive services that are elegant and classy in style.
Global Executive Creative Director, Miguel Garcia, explains, “Revlon Professional is the leading brand in the hairdressing market. Due to our very wide selection of products and quality range brands, top stylists and hairdressers have placed their confidence and trust in us. We are dedicated to those who share the desire with us to reveal the beauty of each woman.” This is achieved through continuously coming up with innovative technical products that deliver new solutions to everyday hair challenges. “The result; healthy hair, full of vitality that has placed REVLON PROFESSIONAL as the brand of reference at international hairdressers and beauty salons. For almost a century, REVLON PROFESSIONAL has gained the trust of those who choose quality to improve, innovation to be up to date, and aesthetics to achieve perfection,” adds Garcia.
Revlon Professional Star Products
RevlonissimoTM 45 days Total Color Care cares for the hair while protecting the vibrancy and depth of its color. It replenishes pigments in the hair fiber to compensate the gradual color loss caused by washing. Color Protection with UV Filters. Sulfate Free.
Young Color ExcelTM is Ammonia Free and gives very natural or intensive color results. Its formula is rich in cosmetic properties and contains a wide variety of high quality oxidation pigments that achieve spectacular color uniformity. Multiply the possibilities with the Young Color ExcelTM energizers. For each shade, 3 possible results.
Style Masters is a range of Revlon Professional products “made for and by hairstylists”.
Shine Spray Glamourama 300ml
Natural hold shine mist
This ultra-light formula gives styles a touch of glamour thanks to the spectacular shine with no added weight. Hold Factor: 0. Look: Shine.
Hairspray Modular 500ml
Medium hold hairspray
Fast drying spray for all hair types that lets control the level of hold depending on the amount applied. Leaves no residue. Easy to remove. Hold Factor: 2 Look: Natural
Hairspray Photo Finisher 500ml
Strong hold hairspray
Ideal for finishing the most creative looks, this quick-drying spray provides long-lasting maximum hold. Its special spray system is designed to achieve accurate, even application. Hold Factor: 3 Look: Natural
Be FabulousTM is an advanced and complete hair care range that helps to maintain the hair’s youth and beauty. The exclusive C.R.E.A.M system recreates younger looking hair thanks to the moisture, shine and repair it provides. Enjoy Be FabulousTM hair.
C – Color Protection
R – Repair
E – Enhancement
A – Anti-Age
M – Moisturizing
UniqOneTM All In One is the brand that Offers 10 benefits in each product to achieve spectacular results. UniqOne All In One Treatment is a leave-in spray treatment that moisturizes hair, adds shine, reduces fizzing, protects against sun damage and make styling easier. UniqOne All In One Conditioning Shampoo protects and moisturizes both the hair and the scalp. UniqOne All In One Lotus Flower benefits the range with its fresh, pure, and floral fragrance.
Permanent Crème Gel Color formulated as if it contained a hair mask. The result is a perfect color and beautifully rich hair. Beautiful, reliable, long-lasting shades. Exclusive coloring formula for chromatic results that remain beautiful until the next service.
Nutri Color Creme
Revlon Nutri Color Creme series works to brighten, revive, accentuate, tone, and correct hair color in a few minutes. It is enriched with cosmetic agents that smoothes and polishes the cuticles while loaded with AHA fruit acids that moisturizes, nourishes, and detagles without weighing hair down.
Sensitive and multicultural, Revlon Professional has found inspiration in this trend and, with The Havana Collection, presents three vibrant looks in which it succumbs to the exotic and breaks down borders to celebrate an era of change.
Havana look number 1: Ania. Orange tones are updated with golden shades that reflect the richness of the sunset.
The long bob helps to create aerial curls, which are this season’s must and help to create a natural look with a passionate, tropical touch.
Havana look number 2: Annika. Oranges and reds intensify to become truly vibrant with pure pigments, solid and very rich, form fresh, exciting cocktail that radiates passion and wraps us in sensations of light. Annika uses smaller curls to create maximum volume.
Havana look number 3: Clara. Blond shades triumph in all their versions. Platinum, ash and beige, blended with peach tones or creating new bronde tones. In this Collection, we present a look where the new Revlonissimo Colorsmetique iced
beige shades add the texture and cold contrast indispensable to illuminate the woman with a very natural strength.
With so many product lines, one Revlon Professional endorser isn’t enough. Its prestigious list of brand ambassadors includes Emma Stone, Olivia Wilde and Halle Berry. All of these women trust their hairstylists in always delivering great and fabulous hair, which is why Revlon Professional exists, to help these artists deliver the best looks. “Our clients are salon professional hairdressers who are trained in the proper application techniques, plus, experienced colorists, too!” Rosa adds.
Revlon Professional unveils every woman’s beauty with their extensive line of in-salon and after-care products. The brand continues to inspire and challenge artists by coming up with the most innovative hair treatment, coloring, and styling products to bring out the artist’s creative vision and the woman’s unique beauty.
“We are driven by one idea: creating products and services that help hairdressers reveal the beauty in every woman.” — Revlon Professional
Follow Revlon Professional on social media:
Facebook: Revlon Professional Brands PH
Revlon Professional is distributed by New Summit Colors Distribution, Inc. with branches in Cebu and Davao.
Mobile nos. +639985314480, +639328575043, +632-511-0735
For media concerns, contact:
Mark Dy Terry Tantoco Dy
CTLYST Public Relations CTLSYT Public Relations
0917 832 3233 0917 813 1188