BO ATHLETICS FITNESS CAMP

Bo Athletics continues to deliver affordable top-of-the-line sportswear in all branches of The SM Store. “We noticed that most brands offer active sportswear at high prices. We saw the need to make this reachable to a wider market by offering superior products at lower SRP,” reveals Mr. Jeffrey Lo, Senior Vice President of SM Men. Bo Athletics is made for people who want to lead a healthy lifestyle. From hardcore athletes to regular ones who wish to get started with a fitness regimen or a certain sport, this sportswear brand is set to make one look and feel great.

BO ATHLETICS FITNESS CAMP
This workout gear is put to the test at the three-day customized workout session by Tao Tribe

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Bo Athletics continues to deliver affordable top-of-the-line sportswear in all branches of The SM Store. “We noticed that most brands offer active sportswear at high prices. We saw the need to make this reachable to a wider market by offering superior products at lower SRP,” reveals Mr. Jeffrey Lo, Senior Vice President of SM Men. Bo Athletics is made for people who want to lead a healthy lifestyle. From hardcore athletes to regular ones who wish to get started with a fitness regimen or a certain sport, this sportswear brand is set to make one look and feel great.

#BoAthleticsCamp
Bo Athletics brings selected friends from the press and sports enthusiasts to a 3-day fitness bootcamp. From November 20-22, the guests engaged in fun and intensive workouts planned out by the coaches from Tao Tribe Philippines. The Tao Tribe is composed of Bo Athletics ambassador and coach Hideo Muraoka, together with his fellow coaches Eduardo Lara, Sam Ajdani, Guilherme Gomes Hasegawa, Noel Agra, and George Irineu Alves. They’ve packed the three-day fitness camp with Vinyasa Yoga and High Intensity Interval Training (HIIT) workouts. “TAO Tribe’s advocacy is in line with our thrust in promoting healthy lifestyle through effective physical activities,” explains Mr. Jeffrey Lo, Senior Vice President of SM Men.

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Guests included influencers such as Michael Jiang, Carla Piscoso, Mauro Lumba, Alexandra Noval, Joanne Villablanca, Jose Villablanca, Carlos Benipayao, and Tohid Ajdani. Members of the press also joined the bootcamp such as Mariel Abanes of Metro.style, Elijah Pascual of Young Star, Annika Villaroel and John Perez of When in Manila, Rey Ilagan of Garage, Anton Miranda of Esquire, Jeff Hidalgo of ABS-CBN Online, Jason Amerson of Inquirer, and Nico Nicdao of Inquirer To Be You.

 

What’s hot now
Still concentrating on running, training, performance and athleisure, Bo Athletics is a mix of performance and post-workout pieces. “Our performance line consists of spandex nylon fabric tees and lightweight woven taslan fabric shorts to provide flexibility and breathability for the wearer,” shares Mr. Jeffrey Lo, Senior Vice President of SM Men. Dry-fit cotton fabric tees with sports-inspired prints are a great breaker to jacket and pants sets, completing the athleisure look. Colors for this collection are in wearable basic hues of blacks, grays, and navy blues.

Other exciting pieces to watch out for is their new and improved compression line for tops and bottoms in the form of tees and leggings, with thinner and more breathable fabric and elasticity for wearers.

Into more than one sport? The basic essential line is Bo Athletics’ response to the growing trend of people being more engaged in different sports. You can own just one set of performance tee and shorts and use it for multiple activities like running, training, working out or for casual leisure. This brand gets you, and gives you the flexibility of their pieces for you to wear to any sport activity that you are currently into.

*Bo Athletics is available in all SM Men department stores in The SM Store nationwide. Prices range from P349.75 to P999.75. Choose from basketball jersey tops and shorts, cotton tees, performance tops and shorts, joggers sweatpants, and hoodies and jackets.

Follow them on instagram and like them on facebook: @boathletics

By | 2018-12-21T03:55:46+00:00 December 21st, 2018|Lifestyle, Now, Uncategorized, Wellness and Aesthetics|0 Comments

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